What is Search
Engine Optimization (SEO)?

Search engine optimization (commonly referred to as SEO) is the process of increasing the flow of traffic to your website from searches on Google, Yahoo, Bing, and other search engines. Working with an SEO agency in Toronto like Daylight Digital can help you do this properly.

SEO is based around getting to the 1st page of search engines (mostly Google) for ‘keywords’ that people around the world are searching for. Most people don’t check the 2nd page of Google, so being on the 1st page allows you to direct visitors to your website that are searching for what you offer.

Search engine optimization can be a complicated process, but the main thing that needs to be done is researching what keywords your target audience are searching for and optimizing your website around those keywords. That way more people will find your business and be willing to buy what you are offering.

Search Engine
Optimization Benefits

There are so many benefits of SEO. It’s one of the most important tasks that should be performed for businesses nowadays, especially local ones. SEO is so great because compared to paid ads that disappear when you stop paying for them, SEO makes your website show up in front of people even after you stop doing it (although not forever). You don’t need to pay for each click to your website.

People who click on your website through natural search results (from you doing SEO) end up converting more often than people clicking on paid ads to your website.

By being on the 1st page of Google your website is seen as more trustworthy than an advertisement, since people trust Google to show them good search results.

Why Choose Us
For SEO?

We are experts in search engine optimization. As an experienced SEO company We’ve worked with dozens of different businesses in varying sectors, such as real estate agents, plumbers, shipping companies, and start-ups. No matter what industry your business is in we make it our mission to get you results and make more sales.

We stay up-to-date on the latest SEO news and any algorithm updates that Google is making. We’ve gotten tons of websites on the 1st page of Google and brought them lots of new customers and would love to do the same for your website.

Curious how we can help your business with SEO? We offer a free consultation to talk about SEO opportunities for your website and how exactly we will get you results. Contact us to learn more.

Are you a lawyer or law firm? Check out our law firm SEO page to see how we can help you.