What is social media marketing?
Social media marketing (or SMM) is the process of using social media platforms like Facebook, Twitter, and Instagram to gain attention for your brand and increase traffic to your website.
It can be highly effective for all types of businesses, from restaurants to blogging sites and e-commerce stores. Getting your brand and offerings in front of your target audience is the basis of marketing. Doing it on social media allows you to be very specific about who you show your ads to using filters like location, age, gender, interests, relationship status, and more.
Social Media Marketing Benefits
The most beneficial thing about doing social media marketing is the ability to get your company in front of your ideal customer by using advanced audience targeting. Facebook is the best for this, but other platforms like Instagram, Twitter, and Pinterest can also be effective in this aspect. Putting your company’s products and services in front of your ideal customer means you have a much greater chance of making sales compared to using ads to show for everyone. It is a very cost effective marketing solution.
Marketing your company or products on social media is one of the best ways to increase brand awareness. More people will know your company and remember it when they are thinking of buying a product or service that you offer. The more often your company and products show up in front of your ideal customer the more likely they are to become customers.
Why Choose Us For Social Media Marketing?
Handling social media marketing is a difficult, time consuming task. From managing your social media accounts (posting content, interacting with customers) and creating paid social media ads (targeting your ideal customer) it is not typically something that a business owner has time to handle on their own.
Whether you just want us to manage your social media accounts, or you just want to use paid social media advertisements, we will produce high-quality content to show to users, interact with them, and make sure the right people are clicking on your ads and buying your products.
Contact us to discuss what you are looking for from social media and we can come up with a plan for you.